First Impressions

First Impressions

Most of my professional career has been spent as a road warrior. The majority was spent in commercial furniture, while the last two have been in the hospitality field. For 17 years, I would hit the road on a weekly basis, traveling around the US …staying in your properties. I say this because I came into this industry with a very unique viewpoint. One of an outsider, yet with a unique insiders perspective.

Location, curb appeal, lobby space and a friendly staff are all very important. However, when a guest opens the door to their room is when they know if they’ve made a good decision or not. The room is where they are going to unwind, relax and recharge for another day on the road. And, it’s the main driver of revenue for owners and managers. The importance of making a good first impression is critical to your guest feeling at home and getting them to return. In today’s world of online reviews, bad reviews travel at the speed of light while good news takes the bus.

Even though hotel contract furniture represents a significant capital expense, hoteliers save money in the long run by choosing high-quality wood furniture that will endure many years of frequent use.

By offering an industry-leading 10-year warranty, Northland Furniture stands behind the beautiful casegoods we design and build for exceptional strength and durability.

Northland is a leading contract furniture manufacturer in the Pacific Northwest. Our products are all proudly made in the USA with locally sourced materials. You can view some of the beautiful projects we’ve been involved in at

Give me a call
541-797-9106 or email me at and let us show you how Northland Furniture can help distinguish your property and elevate your guest’s experience.

Brian Noll
National Sales & Marketing Manager